Marketing is the lifeblood of any business. A marketing strategy is a plan for making the most of opportunities and setting the foundation for long term development. This can be achieved through the effective utilization of media, advertising, sales and promotional activities. Marketing encompasses a wide range of activities that involve people, places and things. Marketing is the science of identifying, anticipating, managing, and delivering opportunities in markets and locations that are suitable for the development of particular businesses. Marketing is a systematic process that enables organizations to respond to the demands of customers by providing them with products and services that satisfy their needs and match their preferences.

SEO or search engine optimization is one of the methods used for marketing. SEO refers to the mechanical processes involved in attracting and directing traffic to websites. The traffic that enters a website can be increased either by adding content or by making the site user-friendly by designing it in a way that makes it easy to navigate. Keyword marketing is one of the techniques that many marketers use to increase the ranking of their sites in major search engines such as Google, MSN and Yahoo.

Marketing involves creating brand awareness about a particular product by making advertisements and other forms of promotions noticeable to potential consumers. This is done by presenting the goods and services that consumers need and want along with the advantages of doing business with a certain firm. The information presented should be convincing enough to convince consumers to make a purchase. The marketing strategy involves the use of various media, including print, television, radio and outdoor hoardings.